Understanding your market is key to making informed decisions. This hands-on session will guide you through different market research methods, from primary and secondary research to competitive analysis and trend spotting. You’ll also learn how to validate key assumptions and gain deeper insights into your target audience.
📌 Key Takeaways:
✅ Explore primary vs. secondary market research and when to use each
✅ Learn how to validate your business assumptions with real data
✅ Identify customer needs, trends, and market gaps
✅ Develop a strategic approach to researching your industry
About the speaker:
George Konstatakopolous has over 10 years of experience in innovation management, and has driven impactful projects across the private and social enterprise sectors. He founded and now leads Manchester Social Entrepreneurs - a community of over 1,500 members supporting social impact initiatives.
MSEA (Manchester Social Economy Alliance) is a group of organisations in Manchester from the social economy. They work to foster collaboration among social economy organisations and leaders in Manchester, promoting shared objectives and sharing resources to promote a more social economy.
Please note: photos will be taken at this event for use on our social media. If you would prefer not to be photographed, please let a member of staff know when you arrive.
Eligibility:
Please note: to join this workshop you or your business needs to reside within one of the following GM local authorities: Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside or Trafford, Wigan.
You also need to be:
The owner of a limited company or C.I.C or partnership, or a sole trader or freelancer
OR
An aspiring entrepreneur with a business idea you want to develop.
