What's On Oldham

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Top tips for events editors

  1. Clear and concise event title: Your event title should be descriptive and concise, capturing the essence of your event in a few words. Avoid using vague or generic titles that don't provide enough information.
  2. Detailed event description: Write a description that provides all the necessary details such as date, time, location, ticket information, agenda, and any special guests or activities. Use clear language and formatting to make it easy for readers to scan. For example bullet points, headings, and paragraphs break up your text and make it easy to read.
  3. Use keywords: Use relevant keywords in your event description to improve searchability. Think about what terms your target audience might use when searching for events like yours and include them naturally in your description.
  4. Choose appropriate images: Select images that accurately represent your event. Use clear, high-resolution photos that showcase the venue, speakers, performers, or activities. Avoid using images that include text that will not be legible and will fail accessiblity standards.
  5. Optimise and resize your images. Make sure your images are optimized for the web to ensure fast loading times. It's easy to do this using free online tools such as squoosh.app Ideally images should be 16:9 aspect ratio. If that means nothing to you, don't worry, just choose an image that is landscape rather than portrait format.
  6. Include a call to action: Encourage readers to take action by including a clear call to action (CTA) in your event description. Whether it's registering for the event, buying tickets, or signing up for updates, make it easy for readers to engage with your event.
  7. Proofread your submission: Before submitting your event, make sure to proofread your description for any typos or errors.